Instagram can be an excellent growth channel for your business, but it’s not magic. If you don’t have a strategy, you’re wasting valuable time and money. Many of us are on Instagram every day, sharing images, commenting, liking, and following our peers. But if you’re like me, you’re wondering why your account isn’t growing. Fortunately for you, I’ve come up with a list of the 5 Reasons You’re Not Growing on Instagram and what to do about them.
What’s stopping you from growing on Instagram?
Instagram is among the fastest-growing social networks due to its simplicity of use and the ability to leverage hashtags. Some of the top brands are getting up to 40% of their website traffic from Instagram. But what’s stopping you from growing your following on Instagram? here are 5 Reasons You’re Not Growing On Instagram:
Mistake 1: Not being patient
There are a lot of Instagram myths out there, but the one we hear the most is this: you have to have a massive following to be successful.
The fact is, you don’t.
If you have the right mix of content and engagement, it doesn’t matter how many people are currently following you — your account will grow by itself. The only catch? You have to be patient.
It takes time for Instagram’s algorithm to recognize that your account is worth showing to more people, so we recommend giving an account at least three months before deciding whether or not it’s working.
Have you ever wondered why your Instagram growth has slowed down?
Maybe you have made one fatal mistake in your reels or stories? Here are some good articles concerning your Instagram growth:
Mistake 2: Not Researching Success Stories
Another reason why you’re not growing on Instagram is because you’re not looking at what’s worked for other businesses.
Studying other Instagram success stories can help you see how to be successful. Plenty of brands have seen massive growth on Instagram, and they’ve done so through research and careful consideration of what works and what doesn’t work.
Knowing how to present your content is as vital to winning new followers as knowing what to post.
Successful Instagram accounts are accessible to the eyes, and they have a consistent look and feel. To develop this aesthetic, take a few minutes each day to research accounts that inspire you and capture the kinds of images and videos that would be useful for your brand.
After a while, you’ll start noticing patterns in what makes excellent Instagram content — and these will eventually become part of your own brand’s identity!
Mistake 3: Not Collaborating
By asking for collaboration, you’ll be surprised at what you can accomplish. Collaborations are one of the best ways to grow your audience because they allow you to tap into other accounts’ followers and vice versa. Start by reaching out to similar-sized accounts in your niche or industry and see if they want to collaborate with you on something. That way, both accounts will benefit from the engagement gained from the post and possibly gain some new followers.
It doesn’t take much effort to message someone and ask to collaborate by posting a photo together or something similar. When you collaborate, your reach becomes much more prominent than just posting by yourself. Plus, collaborating can lead to more collaboration opportunities in the future.
In my experience, most people are happy to collaborate. There are a few ways that you can find opportunities for collaboration.
Collaborate with other local businesses in your area. If you sell a physical product, this is an easy way to connect with other people and potentially promote each other’s products or services on social media.
If you’re a blogger or online influencer, plenty of brands out there want to work with you! To find these opportunities, I recommend creating a media kit. A media kit is a one-page PDF file with your name, contact information, social media handles, and analytics for your blog/social media accounts.
There’s also a section for bio and content description.
It’s super important to keep your social channels active. Once people stop hearing back from you, they’ll lose interest in working with you because they don’t think you’re actively engaging with them on social media.
Mistake 4: Making Excuses
The reality is that the only person who is responsible for your failure or success is you. Making excuses and blaming outside factors is a sign of a poor, losing mentality.
If you find yourself making excuses, then it’s time to check yourself and be more self-aware. Be honest with yourself and stop making excuses.
There is a difference between making excuses for failure and taking responsibility for it.
You’ve probably done both in the past, but if you want to be successful, you need to be self-aware of what is causing your failures and double down on fixing them.
Making excuses blinds you to your shortcomings and keeps you from improving your skills.
Here are the most common excuses I hear:
- I don’t have time to post consistently.
- I don’t know enough about Instagram to grow my audience (probably because of the first excuse)
- My audience doesn’t care about me sharing my personal life on social media
Mistake 5: Becoming stagnant
If you’ve been on Instagram for a while and hit a brick wall, you’re probably feeling frustrated. You know Instagram is a fantastic platform with massive potential, but it’s just not working for you.
It’s the worst when something works for a while and then stops working. Your follower growth stalls, your engagement plummets, and it feels like you’re never going to make any progress.
But there is hope! And I’m here to help.
I’ve been helping clients with their Instagram strategy since 2016. And I have one major piece of advice:
Don’t get stuck in your comfort zone. Experimentation and constant learning are the keys to long-term success on Instagram.
One of the best ways to keep yourself from becoming stagnant is by consuming a lot of content. If you’re doing this, you’re probably finding new ideas or new ways to do things.
To Sum Up
Every week, thousands of users log on to their Instagram accounts, and nothing happens. There is no growth. Their engagement remains stagnant. Their reach is entirely nonexistent. And they become frustrated and sometimes even depressed. Now is the time to discuss why this is happening and what we can do to make a difference.
Let’s have a quick look at:
5 Reasons You’re Not Growing On Instagram
- Not being patient
- Not Researching Success Stories
- Collaborating with No One
- Making Excuse
- Becoming stagnant
If the above points sound like you, it’s time to look at your Instagram strategy. I’m not saying you need to change your overall strategy. You can follow all of the above suggestions and still be fine on Instagram. Engagement on your posts is a crucial component of your Instagram growth, so make an effort to have engaging content. However, if you’re not seeing any kind of growth or engagement on your profile, then it’s likely that one or more of the above issues is plaguing your efforts.
As always, social media is a balancing act. The more work you put into building your account, the more rewards you will reap, so use these tips as a guide and grow your Instagram to the next level.