How to Create Successful Instagram Accounts
Learning how to create successful Instagram accounts is not just about the number of followers. Instead, success comes from great content and an engaged audience. Creating a perfect Instagram page is like any other marketing strategy. It is hard to get. However, if you learn before you start, things will be much easier for you. In this article, we have gathered 12 simple and highly effective tips that facilitate your successful Instagram campaign. Stay with us with the rest of this blog post and make the most of the tips to create successful Instagram accounts:
1. Choose a Catchy Username and a Nice Profile Picture
Your username is your brand on Instagram. Your followers know you by your username. If you already have a name for your website or blog, it is better to stick to that. This makes you consistent across all social media platforms, making your brand easier to find. Otherwise, think of something catchy. A name to be remembered. Put a nice profile picture. If you are a brand, use your company logo.
2. Make a Perfect Bio
Your bio is like your storefront. It is the first thing that other people see, and you need to make sure your Instagram bio is attractive enough. So, try to write a bullet-pointed bio and a link to your website or blog or your profile on another social media platform to bring traffic to those spots. Sum up who you are and what you do. Keep your bio as brief as possible.
3. Define Your Niche
If you are a landscape photographer, keep posting landscape photos. Let your audience know what you stand for in a blink of an eye. They can decide more quickly whether they want to follow you or not.
4. Pick a Theme For Your Content
This helps you to improve your page aesthetically. Food, fashion, books, travel photography, it does not matter. As long as you have a theme and keep up with it, you will do well on Instagram. Try to be as unique as possible with your content.
5. Tell Your Story
If you want to make your Instagram page perfect, you should consider telling a story in addition to your great photos. Yes, a picture is worth more than a thousand words, but words add an extra touch of interest. Use the caption area to give more details about your photo and the experience you had. Share the odd things that you discovered. This also makes people engage with you by commenting on your photos.
6. Do Not Forget Hashtags
Using hashtags on your posts leads to higher engagement and visibility on Instagram. You are allowed to use 30 hashtags on each of your posts. There is no pressure to use all of them, but try to add at least ten hashtags. Use a combination of the most popular hashtags related to your niche and hashtags related to the photo you are posting. If you are a company or a brand, it is advisable to create your dedicated hashtag. For instance, #instarazzo. Do not forget to use your hashtags on your posts.
7. Use Geotag on Your Posts
Add the location where the photo was taken. For instance, if you go to a restaurant, add the location of that restaurant to your post. By sharing an image of a restaurant, you want your followers to know what that photo is about. Besides, your post appears on Instagram search, which brings you more visibility and engagement.
8. Make the Most of Instagram Stories
Instagram story is a brilliant feature that should be utilized regularly, especially when you have more than 10K followers. In this case, you can add hyperlinks to your stories. It is a great way to drive more traffic and drive more sales on Instagram. Some people use Instagram stories to announce their new posts, which leads to more visibility and engagement for their positions. Creating a poll on Instagram stories is also a great way to gather specific information about your followers.
9. Benefit From Instagram Highlights
You can display your favorite stories on your profile. This is a great strategy to drive more traffic to your website or blog. You can also create highlights to encourage your followers to follow you on other social media platforms. Categorize your Highlights to optimize the driven traffic to your links. If you are a company or are selling some products on Instagram, use this great feature to present your products with a hyperlink redirecting to the buying process.
10. Promote Your Profile on Other Social Media Platforms
This is called cross-promoting. Share your updates on other social media platforms such as Facebook, Twitter, Telegram, etc. You can share your posts on Facebook, Twitter, and Tumbler directly from the Instagram application.
11. Find Your Target Audience and Engage with Them
This is a huge step if you wish to gain new followers. Engagement is the key to your success in promoting your Instagram accounts. Search hashtags related to your niche and check the profiles of those photos you like the most. Go to their followers’ list and interact with them. Like their photos, comment on their photos, follow them if you want. They will check out your profile, and they may show interest in your content as they have shown interest before on pages with similar content like yours. Remember that it is better to take small steps toward building engagements. If you follow super huge brands like Adidas, the chances are low that you get followed back. Start with smaller brands and profiles.
12. Observe, Learn, Implement
Examine successful pages with the same content as yours. Follow their lead, learn from them, and implement the most effective strategies. Some of your followers might be producing great content as well. Reach out to see how you can start a collaboration with them that works out for both parties.
As said, success comes from great content and an engaged audience.
Followers do not make money; relationships and engagement do.
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